Evidence, empathy, and everything between.
I'm a Marketing and Business Analytics graduate from the University of San Diego. For four years I've worked on the same problem in different rooms: how do you take messy consumer data and turn it into something a team can actually decide on? I've done that for a telehealth platform with 4M+ members, a fashion client at a growth agency, a university career center, and my parents' small business.
Growing up in rural North Idaho as the daughter of Vietnamese immigrants who built their nail salon from nothing, I watched them earn trust with every customer, often without a shared language. That's where I learned business is really about understanding what people value. It's still the thing I'm best at.
What I'm after is the why. Why people choose, stay, leave, or fall for a brand. That question sits underneath every model I've built and every deck I've presented.
