Evidence, empathy,
and everything between.
I'm a Marketing and Business Analytics graduate from the University of San Diego, heading into a role as a Market and Consumer Research Insights Analyst Intern at BetterHelp. My work spans marketing analytics, consumer behavior, lifecycle strategy, and creative storytelling.
Growing up in rural North Idaho and the daughter of Vietnamese immigrants who built their nail salon from the ground up, watching my parents earn trust and build relationships with every customer, often without a shared language, taught me that business is about understanding what people value. I withold this value in everything I do.
Each project builds upon my foundation to understand why people choose, stay, leave, or fall in love with a brand . That curiosity is what draws me toward consumer insights work, and what I bring to every room I walk into.
